For businesses, a WhatsApp Newsletter solution can be highly effective for engaging with clients at scale. To make the most of this communication channel, it is crucial to choose the right WhatsApp newsletter software that aligns with your business needs.
It’s important to always look for a legitimate and reliable solution to get good results and avoid getting blocked by the receivers or WhatsApp.
This article explores the key features and functionalities businesses should look for when selecting a WhatsApp newsletter solution. These features can significantly enhance the effectiveness of your newsletter campaigns, boost engagement with your audience, and help you achieve your marketing goals.
Features to look for in a WhatsApp newsletter solution
When choosing a WhatsApp newsletter solution, it’s important to consider the features and functionalities that will help your business stay ahead of the competition. Here are some key features to look for:
1. Easy subscriber management
A good WhatsApp newsletter software should provide an intuitive interface for managing subscribers and contact lists. Look for features like segmentation, contact import/export capabilities, and the ability to add subscribers from various sources.
Companies that want to do this on a small scale can use get.chat which includes the following features:
- businesses can use tags to segment contacts with specific preferences
- Contacts or subscribers can be imported from CSV sheets
- HubSpot workflows can be created so that when clients fill out a specific form, a WhatsApp newsletter message is sent to them.
2. Personalized messages
The ability to deliver personalized newsletters is crucial for keeping messages relevant and engaging. Look for a WhatsApp Newsletter solution that enables sending personalized content to segments based on demographics, preferences, or purchase history.
It’s important to work with an official BSP to enable template messages with Variables that can be personalized based on specific segments. Template messages configured with a BSP are approved by WhatsApp usually and are more likely to engage clients.
get.chat, for example, enables sending personalized templates to clients in bulk based on tags or specific contact properties for Workflows created in HubSpot.
3. Automation & scheduling:
Look for software that allows you to automate the newsletter-sendings process and schedule newsletters in advance, ensuring timely delivery to your subscribers. BSPs like 360dialog enable this feature with their WhatsApp Marketing automation solution.
4. Multimedia capabilities:
It’s highly recommended that a WhatsApp Newsletter involves interactive, actionable, and highly engaging messages. Therefore businesses should look for WhatsApp newsletter software that supports multimedia content like videos, audio clips, and interactive elements.
5. Analytics & reporting
To measure the effectiveness of a WhatsApp newsletter campaign, it’s important for your business to have access to detailed analytics and reporting. Look for software that provides insights into open rates, click-through rates, conversion rates, and other key metrics.
get.chat recommends 360dialog due to its comprehensive WhatsApp analytics and performance marketing platform that enable businesses to track the full WhatsApp funnel.
6. Security & compliance
With data privacy and security becoming increasingly important, it’s crucial to choose software that prioritizes security and complies with relevant regulations. Look for features like end-to-end encryption and GDPR compliance. Moreover, make sure that your business and the template messages you’re planning to send in bulk comply with WhatsApp’s commerce policy.
7. Scalable pricing + No additional costs per message
Businesses must ensure that the WhatsApp software they choose doesn’t come with additional fees per message. That’s because WhatsApp is a 1 on 1 messaging app, and subscribers are expected to respond or interact with messages they receive.
So if the BSP that the business chooses charges per message on top of the Marketing conversation cost specified by WhatsApp, the WhatsApp Newsletter Cost will increase drastically.
To put that into perspective, when a BSP charges per conversation only, the WhatsApp newsletter cost will mainly depend on the number of conversations initiated with subscribers + fixed Hosting fees, and a possible setup fee. 360dialog is an excellent example of a BSP with scalable pricing.
However, other BSPs like Twilio and Charles add a cost per message alongside the conversation cost. This means that the longer the exchange of messages is within each conversation, the higher the cost for the business. Which is not very scalable. You can refer to our WhatsApp Newsletter Software Comparison article to learn more about different BSPs and their pricing.
8. Integration with other marketing tools and platforms
To streamline your marketing efforts and stay ahead, look for WhatsApp Newsletter software that integrates with other marketing tools and platforms like CRM systems, email marketing software, and social media platforms.
360dialog’s platform, for example, enables multiple integrations with popular tools like HubSpot & Zapier. And it also enables ads that click to WhatsApp on Instagram and Facebook so businesses can get more subscribers to their WhatsApp newsletters with paid ads.
In conclusion, selecting the right WhatsApp newsletter software is a critical step for any business aiming to enhance its marketing efforts. The key features discussed in this article are essential for creating successful and engaging WhatsApp newsletter campaigns.
Among the recommended alternatives, 360dialog stands out as an official WhatsApp Business Solution provider that offers a comprehensive and scalable platform. Remember to assess your business’s specific needs and goals when making your decision and consider the long-term impact of the chosen software on your overall marketing strategy. With the right WhatsApp newsletter software, you can build stronger connections with your audience, boost brand loyalty, and achieve remarkable success in your marketing endeavors.